Our Story
Vision:
We aspire to become a globally recognised platform that celebrates the rich heritage of local artisans. By preserving and promoting traditional crafts, we aim to bridge the gap between age-old artistry and the modern world.
Mission:
Empowering Local Artisans:- We provide artisans with the resources, platform, and opportunities to thrive.
Sustaining Traditional Crafts:- We aim to preserve the art of handmade goods and make them accessible.
Championing Sustainability:- Our commitment to eco-friendly practices is reflected in everything we do, from the materials we use to the packaging.
Fostering Cultural:- By showcasing global craftsmanship, we bridge the gap between cultures and encourage a deeper appreciation of diverse traditions.
Meet the Women Behind ELA
Three women. Three professions. One shared vision.
Haifa Hashim
Dentist
Creative mind with a flair for eco-styling and upcycled design
Fathima Hashim
IT Engineer
Tech-savvy designer blending function with beauty and creativity
Suhaila Ahmed
Pharmacist
A perfectionist with great communication skills and a love for craftsmanship.
Where you Can Find Ela
Online Platforms:
Discover Ela at your fingertips! Visit our online store for a seamless shopping experience and explore our full range of offerings. Stay updated and inspired by connecting with us on social media, where you’ll find exclusive updates, promotions, and exciting content.
Authorised Offline Stores:
Experience Ela in person at our authorised offline stores. Our trusted retail partners ensure you can browse and purchase your favourites directly. Step into a store near you and bring Ela home effortlessly!
